Christie Evenson builds brands and websites for leading professionals in the fitness and wellness community. Her work spans the full creative journey, including brand strategy, visual identity, website development, and graphic design.
After years of being involved in group fitness, Christie noticed a mismatch between the in-studio experience and the online one. Fitness businesses were delivering high-quality experiences in person, but their websites and marketing didn’t always reflect that.
Christie aspires to bridge that gap with minimalist meets high-end design that maintains the approachable, community-driven spirit that makes boutique fitness special.
Momence gives wellness businesses the tools they need to operate and grow, from scheduling and memberships to client communication and marketing. Christie helps them bring that experience to life online, making sure every touchpoint feels elevated, cohesive, and user-friendly.
For custom brand and website projects, Christie provides:
Definition of core values, unique selling points, and target audience
Analysis of local competitors
Visual direction and full brand identity design, including logos, colors, and fonts
Development of website copy
Web design and development for both desktop and mobile
For businesses that want to move fast and already have branding they love, Christie also offers “do it yourself” website templates and “website in a week” projects, where she manages the website build and design using client-provided website copy and branding.
For Christie, the online experience is everything. When new studios come to her and haven’t chosen a platform yet, she often recommends Momence because it integrates cleanly into the website and keeps booking simple.
“As a web designer, I’m always looking for as few clicks as possible to ensure a smooth customer experience,” Christie shares. “Momence makes everything seamless and is so customizable. I love that I can personalize the widget so it matches the overall look and feel of the website.”
In one recent project, a studio owner who was in the process of relaunching their business worked with Christie to create a landing page before the full website was ready. The page included essential studio details and an embed class schedule on Momence so clients could immediately browse and book. Even before the full site launch, the studio saw early results.
“She said they were already seeing more bookings and more clients coming just with the rebrand and that landing page with the Momence schedule on it,” shares Christie.
Especially for studios navigating change, that kind of momentum matters. An elevated online presence isn’t just something that looks good — it helps the right customers connect with a business and take action.