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Meet The Studio Edit Co.
Meet Elite Cycle
Spanning three locations, Elite Cycle brings a high-energy, immersive workout environment to Pennsylvania. It offers spin, boxing, and Pilates and strength training classes led by a team of experienced coaches.
“We didn’t want to build just another boutique studio,” shares owner Phoenix Stratemeier. “We wanted to bring that elevated, big-city feel back to our local community in a way that felt inclusive and accessible.”
Focused on delivering a premium, high-impact experience, Elite Cycle has become a destination for members looking for something beyond the standard gym and continues to grow with that same vision at its core.
The challenge
In the early days, the Elite Cycle team moved quickly to get up and running. They used a simple Google Doc to manage bookings, with members texting to reserve spots and paying through Venmo or in person. It was never meant to be a long-term solution, just a way to get started and build momentum.
But as demand picked up, that approach quickly became unsustainable.
“It would have been an absolute nightmare to manage long term,” Phoenix explains.
As the business expanded, they transitioned to a more formal system, but it still fell short. The original platform lacked the functionality needed to support both the member experience and the operational complexity of a growing studio. It wasn’t intuitive for customers and key workflows felt outdated and inefficient.
With a background in software, Phoenix knew they needed a system that could support not just where the business was, but where it was going.
“I’m always thinking about what’s next,” says Phoenix. “To continue to grow, I knew we needed systems in place that could support the long-term vision.”
The solution
Using Momence, Elite Cycle was able to move beyond manual processes and build systems that actively support growth. Now Phoenix can manage everything in one place, from bookings and scheduling to customer communication and reporting.
Marketing sequences have become a key driver of retention and revenue. Phoenix has built automated win-back campaigns based on member behavior. If someone hasn’t attended class in 30 days, they’ll receive a message along with complimentary classes added to their account.
“Being able to add class credits, set expiration dates, and follow up with texts automatically is super powerful,” Phoenix says.
Beyond win-backs, Elite Cycle uses marketing sequences for customer referrals, birthdays, and milestone moments, helping drive engagement without adding manual work. The team also uses Momence to send real-time updates, like notifications when a class is canceled, ensuring members stay informed without manual outreach.
Momence also gives Phoenix the ability to better understand business performance. From tracking new member behavior and return rates to managing coach payroll and accounting, reporting plays a central role in day-to-day operations.
“What I love most is how granular I can get if I want to,” he shares. “But the platform is also so simple and intuitive.”
The impact
With the right systems in place, Elite Cycle has been able to scale with confidence.
What started as a single location with two coaches has grown into three locations and a team of 15 instructors, with plans for continued expansion already underway. That growth is powered by a more efficient, automated operation that allows the team to focus less on manual tasks and more on delivering a high-quality experience.
Marketing sequences alone have driven measurable impact, with a single win-back campaign generating an estimated $8,000 in revenue, more than covering the cost of the marketing tools. At the same time, improved visibility into member behavior, retention, and overall performance has made it easier to make informed decisions as the business grows.
