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How Studio OAX builds wellness brands that attract the right customers, partnering with Momence

 

Meet Studio OAX

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Built from a passion for creative work, Studio OAX is a branding and web design studio based in Lisbon and serving clients worldwide. Studio OAX partners directly with founders who have a big vision, but need support translating it into a cohesive visual brand identity and online presence. 

From branding and design to custom websites, Studio OAX helps purpose-led businesses — especially in the boutique yoga, Pilates, and wellness space — create experiences that feel authentic, memorable, and aligned across every touchpoint.

The partnership

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In a growing and competitive wellness landscape, a strong brand identity and a clear customer journey can be the difference between interest and action. Clarity, ease, and emotional connection all play a role in how prospective customers decide where to book.

Momence provides businesses with the tools they need to deliver a seamless customer experience — from booking and scheduling to memberships and marketing. Studio OAX builds on that foundation by ensuring the business shows up beautifully and intentionally across the entire customer journey.

“Studio owners know how they want people to feel the first time they walk through the door,” explains Lara Galka, Founder and Creative Director of Studio OAX. “My role is to translate that into a brand and website that feels clear, professional, and easy to navigate — with Momence making the customer experience just as smooth behind the scenes.”

Through the partnership, Lara offers Momence clients three ways to work together: a starter template-based website for studios just getting off the ground, a fully custom website designed from scratch, and a premium option that pairs a custom site with a custom-designed booking experience for the schedule, Momence widgets, and banners. All packages also include a full branding package, including defined logos, brand colors, and typography.

Every project at Studio OAX is thoughtful and collaborative, starting with a brand questionnaire to clarify values and vision, a curated mood board to define look and feel, and a personalized brand deep-dive meeting that outlines clear next steps. From there, work is executed through a shared dashboard that keeps timelines, expectations, and deliverables transparent at every stage.

 

The impact

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“Momence is one of the best bookings system out there,” says Lara. “The backend is super intuitive, and the team is incredibly friendly, open to feedback, and genuinely invested in helping studios grow.”

Working closely with the Momence team, Studio OAX helps studios make the most of the platform’s features, turning backend functionality into an intentional, on-brand experience that supports growth.

For example, after several years in business, Momence customer Yoga Rise Blackpool partnered with Studio OAX to rebrand their yoga studio and redesign their website to better support new class offerings. The goal was to elevate the studio’s presence while making it easier for customers to discover, navigate, and book.

When the refreshed brand launched, the response was immediate. Social media engagement was strong and early package sales were driven through digital ads even before the studio officially launched its next season of classes.

“When branding, website, and booking all work together, businesses don’t just look more professional — it makes it easier for the right people to find and connect with them.”

Lara Galka, Founder and Creative Director, Studio OAX

 

Want results like these? Let’s talk about how Momence can help you grow your community and free up time to focus on what matters most.